GalleryTurning data into knowledge & action
Turning data into knowledge & action
An Overview
Issues come to life through data, the vital fuel for change.
In leading and doing data-driven research, I transform science and policy data into resources that are eye-opening, accessible, packed with information that helps advance goals – and that help others make green, sustainable choices.
Look in my portfolio for examples of how original tests and analyses can capture attention and compel action.
GalleryPioneering, where science lags
Pioneering, where science lags
An Overview
A fresh view of a problem can shift a sluggish solution into high gear.
When efforts stalled to modernize obsolete chemical safety policies, I led work to pioneer pollution testing – not in soil or water, but in people. We mapped the scope of pollution in the human body.
We made pollution personal, galvanized support for reform, and changed the game. See more examples in my portfolio.
GalleryBuilding support by first giving it
Building support by first giving it
An Overview
Giving support brings it back ten-fold.
I dreamed up and led the creation of a ground-breaking online health guide that has averaged nearly 1 million page views monthly from people seeking safer personal care products (ewg.org/skindeep). Then I directed the team that produced a sustained stream of popular follow-up guides.
Word spread, traffic skyrocketed, and we built an email list of one million supporters in 5 years.
Communicating – To bring issues alive
Communicating – To bring issues alive
An Overview, Presentations
Your passion for an issue can ignite others.
Every invitation to speak at a conference or for a media interview is an opportunity to inspire action.
I’ve appeared in up to 70 print stories and 50 TV broadcasts a year, including the New York Times, 20/20, and more. I’ve delivered presentations to audiences ranging up to 2,500 people. And I’ve directed media-earning studies viewed online by up to 350,000 people in a day.
GalleryHelping people make healthy choices
Helping people make healthy choices
An Overview, Online Databases
A healthy home and family is a goal we all share. Smart, trusted resources can guide us to worthwhile changes.
I directed the creation of an online tap-water quality guide for 40,000 towns. I led the team that produced a simple, data-rich guide to good food on a tight budget, and ingredient safety reports for 2,000 household cleaners and 1,400 sunscreens.
With the right tools, it can be easy to click, learn, and act.
GalleryHelping companies be sustainable
Helping companies be sustainable
An Overview
Green, organic products are on everyone’s shopping list. More companies join the game every day.
I led work with 432 companies improving their transparency and product safety in the national Campaign for Safe Cosmetics.
And I’ve directed programs that helped companies market new and safer products, free of the toxic chemicals used for decades in baby bottles, carpet, clothing, canned food and more.
GalleryA village
A village
An Overview
Yes, it takes one.
As EWG’s senior vice president for research I led a stellar staff of scientists, programmers and web designers. Their inventive, crazy-smart work helped bring many good projects into the world.
Many of my portfolio projects took shape in this wonderful village.
At EWG I learned about the magic that comes from working with a mission-driven group aiming for a better world.